Case Study:
Deborah Murdoch Jewellery Successfully Pitches to 1stDibs

In the Summer of 2020, a bespoke Scottish jewellery maker looking to dramatically expand its market partnered with withHeart to craft their product pitch to 1stDibs.

The result was successful and immediately transformative for the brand, leading to a direct connection with luxury buyers the world over, and a profound jump in custom gold jewellery orders.

The Brief

Craft a product catalogue and supporting campaign video that includes the brands vision and values, and showcases their unique approach to Scottish handmade luxury jewellery.

Support with product and lifestyle photography where necessary.


• Catalogue
• Brand marketing language
• Brand Video

Services Rendered

• Brand audit
• Pitch strategy
• Copywriting
• Product & lifestyle photography
• Videography
• Graphic design
• Package design