A bespoke Scottish Jewellery company needed a brand both elegant and rooted in heritage. Inspired by unicorns (the national animal of Scotland), the Glasgow Cathedral windows, and rare objects unearthed, the brand exists in a rarified space where gold grains and precious stones are crafted at the bench into objects of beauty for a lucky few. We have partnered with Deborah Murdoch for the long term, not only developing the brand, packaging, marketing, and ecommerce presence, but also working on pitches to fine stockists as well as producing video and photo content in-studio and on location for social and seasonal campaigns.
In the Summer of 2020, the brand was looking to dramatically expand its market partnered with withHeart to craft their product pitch to 1stDibs. We crafted a product catalogue and supporting campaign video that includes the brands vision and values, and showcases their unique approach to Scottish handmade luxury jewellery.
The result was successful and immediately transformative for the brand, leading to a direct connection with luxury buyers the world over, and a profound jump in custom gold jewellery orders.
“ I have had a very tangible increase in sales and engagement metrics. “DEBORAH MURDOCH – OWNER