The Glasgow Art Club: Rebranding an Institution

The Glasgow Art Club commissioned withHeart to reimagine their historic logo and icon. With nearly two centuries of history, and counting the Scottish Colorists and Charles Rennie Mackintosh among its members, the goal was to find variants of the brand identity for the governing council to consider that were both sensitive to the past and also forward-looking. The designs incorporate subtle nods to the Glasgow typography of the Mackintosh, as well as a color palette pulled from the club itself. 


• Brand Book
• Rebranding Options
• Website Visualizations