“The team liked the imagery and the colours and felt the creative treatment was very new and disruptive.”
Joanne O’Hara
Head of Homes – Hearst UK 

OVERVIEW:

Recent work for Graphenstone: Shot by @garthivan and designed by @agencywithheart , we created this suite of ads for eco paint specialist Graphensone – a company that not only has incredible aesthetic and vision, but also aligns with our do-gooding vision as well. A campaign to be proud of…

THE BRIEF:

In the lucrative luxury paint market – upstart Graphenstone need to stand out, and in an industry rife with greenwashing, it needs to be understood that their products eco credentials stand up to the strictest scrutiny.

With that in mind, the aim was to create a campaign that was both disruptive and visually arresting. The target audience were professional decision makers – architects and company owners, and as such, the campaign should be focused both on the science and ecological benefit of the product. As the company already have a separate campaign featuring aspirationally-styled interiors, this campaign needed to focus more on the materiality of the paint itself, and allude to its ingredients and natural origin.