How do you help those that won’t admit they need help?

This project started with the realization of a problem in offering compassionate outreach services in the Inverclyde during the Covid-19 crisis: People – and elderly men in particular – are too proud to pick up the phone and ask for help – even though they genuinely need it. We partnered with Summer House Media and Hutton Creative to create a campaign with a wide reach across traditional and digital media channels that would combat the stigma associated with asking for help, and distributed the message through print and televised media and a robust social media campaign.