No pirates, no treasure. This is a Scottish rum built on shipyard heritage, industrial pride, and commitment to craft.

The client needed both updated brand imagery that proudly showed their products an honest and elevated way, as well as multiple targeted social campaigns focusing on selling out a limited edition bottle as well as promoting their original spiced flavor.

Both metrics were successful – “Diving Stations” the limited-edition collaboration with The Submarine Family charity sold out in a weekend after a highly targeted email signup campaign that generated a wealth of new names for their CRM, and sales of the original bottle saw a large spike as well. Monthly social maintenance of their feeds is ongoing.